counter
Products ⌄PricingResources ⌄
Log in Book a demo
A takeaway bag handed across the counter to the driver
0%
Ordered direct, delivered by UberNo commission on this order
Direct ordering

Uber's drivers. Not Uber's 30%.

Your customers order delivery from your own app and website. Uber's drivers still bring it, at a flat fee per trip. They pay less, you keep more, and they order again.

Clients save. You save. More orders.

The same order, the same Uber driver. The only change: it comes through your own app.

−$9.29for your customer, on a typical Mary's order
+$11.50for you, on the same order
0%commission, on every order
+10%more orders from regulars, with loyalty

Mary's (Newtown), a typical order from its Uber Eats menu captured on 1 November 2026, run through the counter simulator. Estimates, not a promise.

Your customers pay less.

In-store prices, no service fee. On Mary's typical order: $9.29 less, delivery included.

You keep the whole order.

No 30% commission. On the same order Mary's keeps $11.50 more, and PayTo orders carry no card fees.

Bigger orders.

Your app suggests large fries or a drink on every order: about 6% more in every bag.

Regulars come back.

Points in their Apple or Google Wallet, and win-back offers for the ones who stopped ordering.

Delivery, without the marketplace.

From your app to their door in four steps.

01 / 04

Order from your app

Your menu, your photos, your in-store prices, on your own app and website.


$26.10 of commission on one order.

Two Bacon Kimchi Burgers and a Mary's burger: $87 on Uber Eats. Here is where the money goes.

Run it on your own menu.

The simulator finds your venue on Uber Eats, picks a typical order and shows what you'd keep on your own app.

Uber EatsYour app
Items$87.00$72.40
Service fee$4.00$0.00
Delivery$3.99$13.30
Customer pays$94.99$85.70
Commission−$26.10$0.00
You receive$60.90$72.40

Uber Eats commission of 30%, depending on your agreement; service fee 10% of the order, $1 to $4. Uber Direct delivery at $10 + $1.10/km ex GST, shown for 3 km. In-store prices estimated 20% below Uber Eats prices.


Everything delivery needs.

Built into your own app, connected to your POS: Square, Lightspeed, Clover, Tyro, Zeller, Toast and SumUp.

Uber Direct delivery

The same Uber drivers bring your orders, billed per trip instead of 30% of the order.

Live order tracking

Customers follow the order from the kitchen to their door, by text or in the app.

Pickup too

The same app takes Click & Collect orders, also at 0% commission.

AI upsell

The right add-on on every order, worded for your menu.

Google reviews

Every customer is asked for a review after the order. More stars, more new customers.

PayTo, no card fees

Customers pay straight from their bank, and earn bonus points for it.

Your customers, your data

Know who orders, how often and what, and invite them back.


Keep Uber Eats for new customers. Move your regulars.

Uber Eats is good at finding you new customers, and expensive for the ones who already love you. Three easy ways to move them.

A card in every bag.

"Order direct next time: same food, cheaper, with points." With your app's QR code.

A QR code at the counter.

Walk-ins download your app while they wait, and order delivery from it next time.

Points on the first app order.

A welcome bonus in their Apple or Google Wallet gives them a reason to switch.

Questions.

How direct ordering and Uber Direct work for your venue.

How can Uber's drivers deliver without the 30%?

Uber sells its drivers to restaurants as a delivery service, Uber Direct, separately from the Uber Eats marketplace. Your customer orders in your app, counter books the trip, an Uber driver picks it up. You pay per trip, not a percentage of the order.

How much does delivery cost, and who pays it?

Uber Direct charges about $10 + $1.10 per km (ex GST), around $13 for a 3 km trip. The customer pays it as the delivery fee, like on any delivery app, but without the marketplace's service fee and commission on top. You choose: pass it on in full, share it, or offer free delivery above an order amount.

Why would my customers pay less?

On Uber Eats, menu prices are usually marked up to cover the 30% commission, and a service fee is added. In your app, customers pay your in-store prices. On Mary's typical order that is $9.29 less, even after delivery.

Should I leave Uber Eats?

No. Keep it for customers who don't know you yet. Move the ones who already order from you, your regulars, to your own app: that is where the 30% hurts most and where loyalty brings them back.

Does it work with my POS?

Yes. Orders go straight to the POS Australian venues use: Square, Lightspeed, Clover, Tyro, Zeller, Toast and SumUp. No extra tablet.

Can customers also pick up?

Yes. Pickup (Click & Collect) runs in the same app, also at 0% commission, with a pickup time chosen by the customer.

What does it cost?

From $99 a month for one venue, $149 a month with your own app in the stores. 0% commission on every order. See pricing.

Join counter Move your regulars off the 30%. Your restaurant's own app, delivered by Uber's drivers, with AI upsell and loyalty built in. Book a demo
Mary's ordering app built with counter, with an AI upsell, a reward unlocked and a repeat order
PAYMENTSDigital billcounter OrderingGuest Platform
BENEFITSStaff appAI MenuAccountingAI ReconciliationDirect tippingAI TipsStaff performanceOnline reputationLoyaltyBrandingGuest insightsCustomer analytics
RESOURCESAbout usPricingCareersBlogPressCommitments
CONTACT USBook a demoPartnersReferral programmeSupport
SOCIALSInstagramFacebookLinkedinTwitter
Time back for what matters.
English ↑
CookiesLegal noticeTerms of usePrivacy policy© counter